FINANCE AND ADMINISTRATION COMMITTEE |
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ITEM: |
ACTION ITEM |
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7. |
CONSIDER CONTRACT FOR PUBLIC
OUTREACH SERVICES WITH WELLMANAD FOR FISCAL YEAR 2025 |
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Meeting Date: |
May 13, 2024
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Budgeted: |
Pending |
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From: |
David J.
Stoldt, |
Program/ |
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General Manager |
Line Item No.: |
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Prepared
By: |
Stephanie
Locke |
Cost
Estimate: |
$94,500 |
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General Counsel Review: NA |
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Committee Recommendation: The Public Outreach Committee reviewed this
item on April 29, 2024, and recommended approval. The Administrative Committee reviewed this
item on May 6, 2024, and recommended _______________________
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CEQA Compliance: This action does not constitute a project as defined
by the California Environmental Quality Act Guidelines Section 15378. |
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SUMMARY: WellmanAd was hired in October 2022 to perform outreach, advertising and design services for the District. Over the past year, WellmanAD has maintained a 20,000+ email address distribution list, prepared, printed, and distributed the District’s Annual Report, prepared and delivered monthly (or more frequent) email newsletters and print advertisements, has prepared a monthly branding ad for print media, has maintained the District’s social media presence, prepared a District handout for the Association of California Water Agencies (ACWA) Washington D.C. visit, and has redesigned the District’s website.
Staff
is recommending a continued contract with WellmanAd for fiscal year 2024-25 at
the same retainer ($7,875/month). WellmanAd’s contract includes a provision
that it will not campaign for any candidate running for MPWMD Director. Staff
recommends this requirement continue.
RECOMMENDATION: The Finance and Administration Committee should consider the draft contract and recommend approval of a fiscal year 2024-25 contract with WellmanAd for an amount not to exceed $94,500. Funding for this item will be included in the FY 24-25 budget.
EXHIBIT
7-A Fiscal Year 2024-25 Draft Contract with WellmanAd
U:\staff\Board_Committees\FAC
prev Admin\2024\051324\Action Items\07\Item-7.docx