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FINANCE
AND ADMINISTRATION COMMITTEE |
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ITEM: |
ACTION ITEM |
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CONSIDER APPROVAL OF FUNDING FOR OUTREACH
EVENT “SUMMER SPLASH WATER CHALLENGE GIVEAWAY 5” |
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Meeting
Date: |
June 10, 2024 |
Budgeted: |
Yes |
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From: |
David J.
Stoldt, |
Program/ |
Conservation Program |
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General
Manager |
Line Item No.: |
4-2-1-A |
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Prepared
By: |
Stephanie Kister |
Cost
Estimate: |
$15,000 (Partially Reimbursable) |
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General Counsel Approval: N/A |
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Committee Recommendation: The Finance and Administration Committee reviewed this item on June 10, 2024, and recommended __________________. |
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CEQA Compliance: This action does
not constitute a project as defined by the California Environmental Quality
Act Guidelines Section 15378. |
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SUMMARY: The Summer Splash Water Challenge
Giveaway was started in 2020 in response to the COVID-19 shutdown. It is a
virtual/print educational water conservation gameboard designed for children
and families. Participants watch videos online and/or visit educational
websites through links on the event website to find the answers to the
questions on the gameboard. Completed gameboards are submitted to MPWMD for a
chance to win a prize. Winners are featured on the MPWMD Facebook page. There
were 80 participants in 2020, 64 in 2021, 90 in 2022, and 469 in 2023 that turned
in completed gameboards for a chance at the prizes. However, those numbers do
not reflect the conservation message communicated through the advertising, the number
of people who visited the page and did not submit a completed gameboard, or the
family members who helped answer the questions. Overall, this program has been
a very successful outreach effort.
Summer Splash 5 is a joint program with California American Water
(Cal-Am). Costs for the program prizes, advertising, and website upgrades will
be split with Cal-Am. The new game will
launch July 1, 2024, and run through July 31st. The full event plan is attached
as Exhibit 10-A.
RECOMMENDATION: The Finance and Administration Committee may recommend that the Board approve the expenditure of budgeted funds for up to $15,000 for this outreach event. Cal-Am will reimburse the District for half of the expenses.
IMPACT TO STAFF/RESOURCES: Funds for this expenditure are included in the Fiscal Year 2024-2025 budget.
EXHIBIT
10-A Summer Splash 2024 Outreach Plan
U:\staff\Board_Committees\FAC
prev Admin\2024\061024\Action Items\10\Item-10.docx